Shopping for tomatoes in Shanghai
Cool paper packaging for an upscale own-brand at Rewe.
Locally-grown is big here too.
“Handpicked when perfectly ripe”
It’s becoming a big brand in Italy
Tomatoes at €0.40 per kg at a Mumbai supermarket.
Retail brand with a difference
Locally-grown like nowhere else.
One of the consumer brands from Savéol.
‘Every day value”
Getting shoppers into store with price promotions.
Help yourself to loose cherry tomatoes.
Baby plums: no help for the shopper with this label.
Tomatoes at French food retailer Grand Frais
Sampling at Grand Frais.
Dutch technology outside Beijing..
Honey tomatoes are a big brand in Holland
Branding from Sunset Farms at Target.
Rewe does regional really well.
Meny is Norway’s leading upscale supermarket.
Zero sales packaging in store for these cocktail tomatoes.
Branding on vine tomatoes.
Konzum is the country’s leading supermarket chain.
Heritage tomatoes are a big thing.
Local vine tomatoes.
Organic tomatoes for salads.
Loose tomatoes for shoppers who eat lots of them.
Tuscan tomatoes for Tuscan shoppers.
Chiquita-branded cherry tomatoes in Shanghai
Locally-grown beef tomatoes at a farmers’ market in Manhattan
Loose beef tomatoes in Mexico City
Locally-grown is big in Canada too
Pink tomatoes are big in China.
Snack tomatoes in resealable packaging.
Supermarket in Mumbai, India
It’s all about taste
Marmande at Sainsbury’s in London
Provenance is a big deal
Selling by variety
Class II organic tomatoes
Private label as a brand: Trader Joe’s in New York City
Baby San Marzano snacking tomatoes in a stand-up pouch
Tomatoes at discount retailer Target
Glasshouse production outside Beijing in China
Dutch technology in China
Branding on the box plus QR code
Regional at Rewe.
Private label from Coop Italia in Italy
Cool branding at NZ’s biggest food retailer.
Flavour and freshness
Pigeon heart sounds good in France. Not so much in English.
Delicious baby cherry from Red Star.
Marketing flavours at Albert Heijn.
Health and provenance.
They could make more of these lycopene-rich tomatoes.
Loose tomatoes on sale in Lima.
Loose mini-tomatoes at Albert Heijn.
These are my favourites.
High-end tomatoes at food retail in Ljubljana.
Local tomatoes sold loose at El Corte Ingles.
Everything Italian about these tomatoes. Except their grown in New Zealand.
Kids and snacking.
“From European Soil”
Red Star tomatoes on the supermarket shelves of Hong Kong.
Tomatoes as the signifier of best quality and maximum freshness at the checkouts at Kesko’s CityMarket format.
Snackpack plus branding.
“The stellar addition to your salad”
Kumato tomatoes from Sunset on sale in Mexico City.
“From our own soils”: local tomatoes in Spain.
Cherry vine tomatoes on sale at Lidl.
Segmentation by type at Carrefour in Madrid.
Local bargain of the week.
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